Experiencia de Servicio, de Usuario y de Cliente

Rubalcaba, L. and Laakso, A. Experience economy and co-creation in services (ongoing)
Sundbo, J., Rubalcaba, L., Gallouj, F. (2021) Servitization in the creative and culture industries. International Journal of Quality and Service Sciences.
Rubalcaba, L. (2020) Economía y gestión de la Experiencia de Cliente: el nuevo desafío de la innovación empresarial (Customer experience economy and management). Pirámide.
Rubalcaba, L. (2018) Bridging service experiences and service innovation: a new model for understanding the future of services. European Review of Service Economics and Management, No. 6.
Rubalcaba, L. (2018) Experience and innovation in services: from human encounters to social building. In Ada Scupola and Lars Fuglsang (eds), Integrated Crossroads of Service, Innovation and Experience ResearchEmerging and Established Trends, Pages 20–38, Routledge.