Blog
A crisis to rebuild from innovation and generation of experiences.
By Luis Rubalcaba, Professor at the University of Alcalá What do we see these days? So many sick and deceased, so many companies in crisis, …
Questions raised by the war economy against the coronavirus
By Luis Rubalcaba, Professor at the University of Alcalá In the midst of the public health crisis and the terrible drama that is devastating much …
New book: Economics and customer experience management
By Luis Rubalcaba, Laura Cortijo Larriba Index The arrival of the new experience economy. Defining the terms of experience. Services, experience and society. Dimensions of …
Online Master in Economics, Management and Information Technology
By Luis Rubalcaba, Professor at the University of Alcalá Program The master’s degree is divided into 3 modules and a master’s thesis: Business Innovation Economics …
Training in innovation to lead change
By Luis Rubalcaba, Professor at the University of Alcalá These days we are launching a new master’s degree and expert courses in innovation. I have …
Citizen participation, co-creation and evolution from monkey to man
By Luis Rubalcaba, Professor at the University of Alcalá Citizen participation is becoming one of the star issues among public policy makers, especially in municipalities. …
Innovation as a necessity of work in a change of era
By Luis Rubalcaba, Professor at the University of Alcalá This is the first entry to my personal blog that I have called “Innovation, company and …
Welcome to my personal blog
By Luis Rubalcaba, Professor at the University of Alcalá In this blog I will comment on my perspective of the master and the courses on …
